NetEnt Makes Further Strides in US Online Gambling Sector

Therese HillmanOver the last decade, in particular, Scandinavian casino software powerhouse, NetEnt, has established itself as one of the leading developers of internet casino games in Europe. In the last few years, the frontrunner has also got a crucial foothold in the emerging US market.

Now, NetEnt, under CEO Therese Hillman, is planning on expanding their focus, after announcing deals to provide independent content to online casinos in both Pennsylvania and West Virginia.

NetEnt Games Are Already a Proven Success

This week, NetEnt was formally announced as one of the lead game content suppliers for Pennsylvania-based operator, The Cordish Companies. That follows last week’s revelation that NetEnt has entered the recently established West Virginian online casino industry.

NetEnt has already proven itself as one of the top providers for casino games in New Jersey, with many of the state’s licensed domains serving up industry favourites such as Starburst, Gonzo’s Quest and Twin Spin. If the New Jersey success story is anything to go by, casino players in Pennsylvania and West Virginia are in for a treat.

NetEnt Enters the West Virginian Gambling Sector

US players may already be aware that DraftKings recently received approval from the West Virginia Lottery Commission to operate in the state. Thus far, most of DraftKing’s games have featured in-house proprietary software, but that is set to change this year. NetEnt was recently announced as the first non-proprietary studio to be invited into the now regulated West Virginian market.

Top slot machines, as well as RNG table games, are being lined up for DraftKings, with NetEnt Americas’ Commercial Vice President, Brian Kraft commenting that it was fantastic for their popular titles to debut at DraftKings for West Virginian players to enjoy.

DraftKings is not going to have it all their own way, though. They are set for a touch of healthy competition in the West Virginian online gambling market, with BetMGM also set to offer top casino games from NetEnt, too.

Powering Pennsylvania

While West Virginia ploughs ahead with its regulated internet gambling market, players in Pennsylvania are also set to get a taste of the action. NetEnt already has a strong presence in the state, having launched slots and table games at licensed and regulated Pennsylvanian casinos late last year. Now, the game content provider has done a deal with The Cordish Companies to supply yet another new site.

PlayLive! is the first branded internet casino domain from The Cordish Companies to debut ahead of the opening of two new land-based establishments in Pittsburgh and Philadelphia. It was rolled out in August to much fanfare, but the addition of NetEnt games is seen as the next significant stage in the evolution of the casino.

More to Come…

As several other states tinker with their gambling laws, and the land-based casino world slips into troubled waters because of the pandemic, many companies are exploring internet gambling as a viable option, after years of resistance. As betting online becomes more regulated and mainstream, NetEnt, it seems, is in the ideal position to pounce.